How Booking Waves Function
Mega-festivals rarely release full rosters in a single reveal. European booking agencies (e.g., Primary Talent, Wasserman, CAA) enforce territorial exclusivity radius clauses that prevent an artist from announcing Festival B until Festival A has either sold out or completed its marketing wave. This creates sequential announcement seasons:
- Wave 1 (November – December): Top-tier stadium headliners designed to stimulate holiday early-bird ticket momentum.
- Wave 2 (January – March): Core genre anchors, tent headliners, and primary day-by-day categorizations.
- Wave 3 (April – May): Club stage resident rosters, local domestic acts, and time schedules (clashfinders).